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We turned Search Engine Land into a chatbot

Introducing the first generative AI chatbot for search marketers - the Search Engine Land ChatBot. Launched today in beta, we're excited for you to test it out.[photo1]About the chatbot.

May 2023

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Microsoft Ads to launch UET Insights dashboard with new traffic data

Microsoft Ads will start collecting more website data through its Universal Event Tracking Tag to power UET Insights, a new dashboard for advertisers to launch in June. The dashboard....

May 2023

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7 new Google Ads features include Brand restrictions in broad match, AI in Smart Bidding

A handful of tactical search features were announced in conjunction with the other AI-driven announcements from Google Marketing Live. Yes, there is more AI coming to elements within search campaigns,...

May 2023

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Google Product Studio brings AI-generated images to advertisers

Merchants will soon have a new tool in their advertising toolbelt: Google's Product Studio.With the help of generative AI, Product Studio will help merchants create unique product imagery.Here's what ...

May 2023

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Google PMax adds generative AI to create text assets, images

The most automated type of Google Ads campaign is getting even more automated. Generative AI is making its way to Performance Max (PMax) campaigns - in the form of both text asset creation and AI imag...

May 2023

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Google: Merchant Center Next to replace Merchant Center

Goodbye Merchant Center, hello Merchant Center Next.Today at Google Marketing Live, Google officially unveiled a new, simplified version of Merchant Center, called Merchant Center Next. More than just...

May 2023

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Your comprehensive guide to Performance Max campaigns

[photo1]Performance Max is a campaign type introduced by Google that allows advertisers to run ads across all of Google's networks, including search, display, YouTube, Discover, Gmail and Maps, with a...

May 2023

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Google Analytics 4 audience builder gets a refresh

Google Analytics 4 (GA4) has made significant enhancements to the audience builder. New dimensions and metrics, enhanced alternatives for manipulating event value and event count, and a novel option t...

May 2023

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U.S. paid search spend forecast to hit $110 billion in 2023

Paid search spend is expected to reach $110 billion this year, according to a new eMarketer forecast.Search and retail media. Paid search represents 41.8% of total digital spending. I...

May 2023

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Search ad conversion rates down, cost per lead up in 2023

Paid search advertising conversion rates have decreased across nearly all industries year over year. Meanwhile, the cost of generating leads through search ads continues to increase, although not as d...

May 2023

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YouTube wants users to stop using ad blockers

"Ad blockers are not allowed on YouTube." That's the message YouTube may show to some users who use ad blockers. It's part of what appears to be a small experiment the platform is running. Why...

May 2023

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How to use incentives in your PPC ads to drive more sales

We're still not yet in a recession, but everything in life costs more. When everything costs more, sales are harder to come by. Especially if you aren't the cheapest option, or worse, your website is ...

May 2023

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GA4 custom funnel reports are here

Custom funnel reports can now be created inside Google Analytics 4 (GA4), allowing you to view the steps you can follow to complete a task and assess the number of users who abandon the process betwee...

May 2023

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4 B2B paid media strategies to stay ahead of the curve

Whether you've sailed through Q1 and early Q2 with optimism intact or battling challenges exacerbated by macro turbulence, there's plenty of opportunity to stretch yourself and find competitive gains ...

May 2023

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New update to Google’s Dangerous products or services policy

In July 2023, Google Ads will update its Dangerous products and services policy to encompass advertisements for items that pose an imminent, proven, and unresolved risk of death or severe bodily harm,...

Apr 2023

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TikTok Shop launches in Beta

TikTok sellers are being invited to be the first to sign up and try out TikTok Shop before its public release.Now open in Beta. I received the email below this afternoon. Though I'm n...

Apr 2023

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Meta’s ad revenue is up 4.3% in Q1

The "year of efficiency" for Meta is starting out relatively decent in terms of revenue, with a 3% increase overall. And despite their plan to cut an additional 10,000 jobs this quarter, things seem t...

Apr 2023

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Google search revenue rises 2%, slight dip in total ad revenue

In the first quarter of 2023, Alphabet Inc., the parent company of Google, reported a slight decrease in Advertising revenue, while Search saw an increase of almost 2% YoY. [photo1]Overall imp...

Apr 2023

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Twitter introduces mandatory verification for advertisers

Starting April 21, verified check marks will be necessary for brands running ads on Twitter. Unless they're spending over $1,000 a month, that is. A copy of the email was posted on Twitter by Matt Nav...

Apr 2023

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Google integrates generative AI into ad campaigns

Google is set to integrate generative artificial intelligence into its advertising business in the coming months, joining other major tech companies in adopting the technology. Based on an internal pr...

Apr 2023

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