Building event links is relatively easy. But it can be difficult for beginners, as it requires an understanding of SEO and event planning in some cases. In this article, we will look at event link bui...
Google Analytics 4 (GA4) has made significant enhancements to the audience builder. New dimensions and metrics, enhanced alternatives for manipulating event value and event count, and a novel option t...
[photo1]Virtual events are great for education, global outreach and strengthening your brand awareness. But what they're especially fantastic at is lead generation.In this webinar, you'll get the perf...
A startup claims to have launched a world-first AI speech-to-speech translation system.The tool, called Aivia, was developed by Interprefy, a Zurich-based provider of translation services. The firm fo...
Remember Ms. Marvel's end credits scene, where Brie Larson's Captain Marvel suddenly appears in Kamala Khan's (Iman Vellani) bedroom, while Kamala finds herself on a spaceship with Goose (the cat that...
At the height of the pandemic, Florida Governor Ron DeSantis repeatedly promoted COVID-19 vaccines, saying correctly that "they're safe, they're effective," and they "are saving lives." With hundreds ...
Google Analytics 4 offers a robust, event-based approach to tracking website activity. However, the deprecation of Universal Analytics has forced many marketers to relearn their favorite analytics pla...
Countless tactics can increase your brand awareness. Technically, any piece of your marketing communication can be the first time someone from your target audience hears about you. But we'll focus onl...
Twitter announced that they've launched three new and improved measurement solutions to all advertisers globally.
Improved Twitter pixel
The new Twitter pixel has additional functionality such a...
These experiences can help us sell our products and services and fulfill specific marketing goals.
In this article, you'll learn what experiential marketing is all about and how to execute it based...
Google Search Console's rich results report may now show you more warnings for event structured data markup if the event is missing a location. The search company posted this update here, stating "Go...
Microsoft Bing's search results for queries related to the conflict in Ukraine show an Opinions section and two timelines (one in the main column and another in the knowledge panel).
[photo1]Micros...
While the amount of data you can get is amazing, you don't need to track every single thing. Trying to do so will send you down a rabbit hole with no real outcome. There are only three metrics you nee...
We've all been watching the horrible events unfolding since Russia's invasion of Ukraine. One thing that you can count on in our great industry is how we come together in times of trouble to help one ...