Google has confirmed a bug in Google Search that resulted in a drop in traffic to video content between the dates of May 4 through May 17, 2023. This was not just a Google Search Console reporting bu...
So you've won a new SEO client - hooray! Before you officially get the partnership kicked off, there's a lot of ground to cover to help you set the stage for success and make a great first impression....
Paid search advertising conversion rates have decreased across nearly all industries year over year. Meanwhile, the cost of generating leads through search ads continues to increase, although not as d...
SEO product managers and SEO managers may sound similar, but they entail distinct responsibilities. So, what sets these roles apart?This article covers the different expectations between an SEO produc...
As the COVID-19 pandemic raged around the country in the summer of 2021, another virus--an endemic one spread by mosquitoes--thrashed residents of one Arizona county, causing a record-shattering outbr...
For decades, solving puzzles and figuring out how to advance in Zelda games followed a well-established pattern. You'd hunt around a dungeon for a key item, use that item to get around some obstacle a...
On Monday, Microsoft and Epic Systems announced that they are bringing OpenAI's GPT-4 AI language model into health care for use in drafting message responses from health care workers to patients and ...
First premiering at the Berlinale, Kill Boksoon is a head-scratching thriller pitched as one of Netflix's tentpole films for its Korean slate in 2023. The lead character's name -- which is also the fi...
I'm starting this with a personal story. My mother was a New York City public school teacher for many years. When she joined the school system, part of the deal was that, when she retired, many of the...
In (not) a shocking twist, men earn an average of 26% more than women in search marketing, according to a new Search Engine Land survey.In particular, men earn significantly more than women in senior ...
Google seems to have rolled out a new blue highlight feature for some featured snippets in the Google Search results. Google may highlight specific text that is important in answering your query, dire...
This story will be updated as more information becomes available.
An extensively drug-resistant bacterial strain is spreading in the US for the first time and causing an alarming outbre...
Americans spend an exorbitant amount of money on health care and have for years. As a country, the US spends more on health care than any other high-income country in the world--on the bas...
Google has made a couple of tweaks to two of its SEO-related help documents. The changes include specifying that the title and link elements are most important for the RSS feed follow in Google Discov...
This article details how aspiring search marketers can advance their careers through accelerated job performance and proactive outreach.
The best path to advance your SEM career involves:
Deliv...
Search marketing continues to be a rapidly evolving space.
There is a great demand for search marketing talent - specifically for people with subject matter expertise.
I always hear it from re...
Instagram has just rolled out its new in-app post-scheduling tool for creators and businesses. The new tool lets you schedule Reels, Photo, and Carousel posts up to 75 days in advance.
How ...
Google Analytics, specifically the Universal Analytics 3 version and not Google Analytics 4, is currently not showing any query data within the integrated Search Console reporting. If you try to acce...